Video allows your business to express more of its brand authority through insightful content that can also duplicate as a marketing message. Video can create a more connected experience with your ideal audience, who are actively searching for your guidance in their buying journey.
Video ads can be broadcasted through YouTube and Connected TV Networks to deliver your business message tailored to each of its ideal market segments. This allows more reach for your business to showcase its competitive advantage and narrative in how you want the company to be viewed.
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl, 2020)
- 93% of brands got a new customer because of a video on social media. (Wyzowl, 2020)
- Video is the second most-used content type on social media used to increase audience engagement. (HubSpot, 2020)
- YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectively. (Wyzowl, 2020)