Social Media allows your business to engage with its audience online and to strategically showcase the company’s products and services in an informative and entertaining way. This can take on the form of insightful videos, images, memes, and worded posts. Ideally, social media is the fun, exciting side of the business and offers consumers to see a behind the scenes look into the business.
On each of the social platforms, you have the opportunity to present a different focus of your business. This requires a well thought out social content strategy that is in line with your business narrative to further build brand authority. All of this then feeds into your marketing strategies and additional website content.
- Roughly two-thirds of U.S. adults report that they are Facebook users. (Pew Research Center, 2018)
- Facebook is the primary content distribution channel for marketers today. (HubSpot, 2020)
- Video has become the most commonly used format in content marketing, overtaking blogs and infographics.
- We can save you time, increased brand authority, and position your business better online