Most businesses need to have a newsletter content strategy to grow the lifetime value of its customer, following at least on a monthly basis. Through email automation, your promotions and sales can be more personalized to build better relationships with your consumer base. This allows your business to be viewed in a more personal way.
This allows your business to present a soft introduction of your products and services with a promotional option to generate those new sales. Add in the direct mail component to hyper-target those other businesses or specific neighborhoods within your community or on the national level.
- Message Personalization is the number one tactic used by email marketers to improve performance. (HubSpot, 2020)
- Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020)
- Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)